I just found out that the BAJ (Big Advertising Job) has fallen through. Apparently there is a different meaning to the phrase "100% certain" in the ad world, well of course there is now that I think about it but I suppose I thought that inaccurate claims and wild exaggerations were only part of the product of ad agencies rather than part of their working practices. Still it doesn't do to bite the hand that may, one day, actually feed, so I shouldn't criticize too much. Live and learn...
Comments