I just counted up all the portfolios I've made over the years and it comes out to roughly one for each of the twelve years I've been working. That's not including the odd one-off for a project or a holiday or just for fun. I've written before about the anxiety of showing books but I've always enjoyed the process of making them.
My first portfolios were pre-made books with clear vinyl sleeves, they all smell a bit funny now, a combination of the plastic sleeves and poorly fixed prints. At the time it felt like a big step, choosing images and putting them in the book. Suddenly what had been aimless was given a structure and a point, a beginning, middle and end.
My next books were bound pages of inkjets prints, at first in a folder that could be opened and re-edited and then in a permanent binding. Each of the books cost about £120 to produce, factoring in the cost of paper, inks and the services of a bookbinder, and they took a week of work to layout and print, so I only produced one or two a year.
Several times people viewing these books asked whether they were published editions or home-made and I always took that as a compliment. I suppose my aim was to replicate something of the "object of desire" feel of the photo-books I love, to make the experience of looking at my portfolio just a little bit like looking at a Steidl or Phaidon book.
I no longer have the time to make books like that and I need more copies than before so that some can be sent abroad or dropped off, so I've changed methods again and now I'm using Blurb.com. Blurb is an online printing service that's geared towards low print-runs but good image quality. The books are nicely printed and bound, repro is good, not great, but good. The only major drawback is that you have to use Blurb's own software, "Booksmart", to design the book and while it's very easy to use there are a limited number of page layouts available. It's very cost-effective compared to the fully bespoke books I was making, I've made two fifty page books each for around £25 plus P&P and you can order just one or hundreds depending on your needs. I've also made smaller, cheaper books as commercial portfolios that I can afford to give to prospective clients.
Blurb and services like it (Lulu, QOOP, Smile, Bob Books and more?) must be the result of the falling cost of digital printing, a few years ago producing a book like this would have been prohibitively expensive, or prohibitively disappointing. So now we can all be publishers of our own work, Blurb even offers a marketplace where you can sell your creations if you want.
The photo-book is, and always has been, a seductive, effective and desirable object. For many of us opening the pages of a book by Cartier-Bresson, Arbus, Salgado, Avedon or any other great photographer opened our eyes to other ways of seeing and other ways of telling. Now that we can all enshrine our work in those holy hardcovers will the photo-book loose it's power?

